Petri Heino

About

Mr. Petri Heino is a forester, graduated from the University of Helsinki, Forest Products Marketing as the main subject. Currently he is working as an external consultant in the European Wood Policy Platform (woodPoP) for the Ministry of the Environment of Finland. He is also a partner in a start-up company m2impact Ltd.

As a Director of the Wood Building Program at the Ministry in Finland in 2016-2023 he initiated and co-chaired the European Wood

Policy Platform. His previous assignments include various tasks in the Finnish Forest Industries Federation, WoodFocus, Finnish Timber Council, Finnish Timber Trade Association, University of Applied Sciences of Kymenlaakso, and Jaakko Pöyry Consulting.

WoodPoP: an European initiative to advance the sustainable use of wood

The European Wood Policy Platform (woodPoP) provides a dedicated forum for multilateral policy, knowledge and experience exchange between public and private actors. The platform actively contributes to shaping the framework conditions for sustainable wood-based value chains and develops wood-related policy solutions, measures and recommendations. It currently unites 100 governmental representatives from 27 Pan-European countries as well as around 150 different experts from stakeholder organisations, research and industry. The work within the platform consists of: developing wood-related policy solutions, measures and recommendations; shaping the frameworks for sustainable wood-based value chains as key driver for inclusive green growth; stimulating innovation, exchange, and cooperation and increasing visibility of the added value of enhanced wood use.

WoodPop

For more information visit website www.woodpop.eu